September 28, 2016
You’ve more than likely heard the often whispered stories of the social media lottery winner who lands a dream job through their Twitter account. While it’s true there are more than a handful of ways to get noticed on social media is it the best place to find a job? Lori from Cigna gave this response, “Social media is the place to be to be job hunting nowadays.” Full Quote
Since that’s the case we asked our hiring experts what they look for on social media and how to land the job you’re pining for.
Use social media to determine if the company is a good culture fit.
Talk to anyone who’s been in the workforce for more than a few years and you’ll discover culture fit is a must have when looking for a new job. A poor cultural fit will lead to either a short stay at the organization or to a lot of tension for you personally. Neither of which will put you in a good position for success.
Traci from Accenture gave this thorough response on how to use social media to determine culture fit, “Social media is an amazing tool that enables you to research companies, interact with them, and also to put your best digital self out there! There is no denying the fact that in today’s world, some employers are doing much more than posting an application on their website and conducting interviews. They tweet about what they are doing in their markets and communities, they post to Facebook, have Instagram accounts, and I could go on. First and foremost, use this information to aid in finding the right company for you! Maybe corporate citizenship efforts at the company you plan to work for is important to you. Have they posted about it? Do you see photos? Blogs? Have employees or other organizations written about it? Use all of the information on social media out there to help aid you in finding a perfect fit, and then also be able to talk about it when you interview.” Full Quote
Show up in the ‘right’ place at the right time.
You’ll hear it and read it everywhere, “make sure you’re on LinkedIn to further your professional life.” While that is absolutely true, and worth saying, you can’t just be on LinkedIn. You must be visible on LinkedIn.
An expert from Pitney Bowes, Nell, offered her thoughts, “Participate in social media in a way that will make you stand out in a positive way. You could write a blog about things that are happening in your industry and post them via LinkedIn. You can reach out to people in your network and ask them for an information call to get advice from them. Be sure to also follow the companies that you are interested in, that way you can stay in the loop on if they are hiring, or hosting a career fair.
I would also join the talent community of each company that you are interested in. You can do this by going to their career page and click on ‘Join talent Community.’ This is like a LinkedIn for each individual company and will allow the recruiters to stay in touch with you and keep you in the loop of open opportunities.” Full Quote
Ultimately engagement with other people on LinkedIn is what you should be striving towards. Of course you need a filled out profile in order to start engaging, but once you have the starting requirement out of the way begin putting yourself in the right digital locations to be noticed.
Curate smart and engaging content.
Not everyone has the time or ability to write a blog. The good news is you don’t have to create content to make yourself an ‘expert.’ Instead, you can curate content and post it across a number of social media sites to give yourself a solid opportunity to be seen.
Lori from Cigna chimed in again with her input, “I would recommend making sure you have a complete profile on LinkedIn, Twitter, and Facebook. You want to tell about yourself in a manner that showcases your strengths and interests. Most companies have their own Facebook, Twitter, LinkedIn, Pinterest, Instagram, and even Snapchat accounts. Investigate what they share on those pages and often times they will spotlight roles that they are looking to fill, or events that you might want to attend. They may also have a live Twitter chat that you can engage in or employee blogs so that you can have better insight into the company culture.” Full Quote
Social media is the place to find a job right now. While you may not receive a job offer based off your tweets you will put yourself in the place to find a job. Make the most of your social media use by engaging with the digital community you’d like to be a part of and curate quality content across your social channels. Do this and you will have the enviable position of choosing where you work next.