Asked by Sam on September 5, 2016
Answered by Traci, Hiring Expert at Accenture, on September 6, 2016
Social media is an amazing tool that enables you to research companies, interact with them, and also to put your best digital self out there! There is no denying the fact that in today’s world, some employers are doing much more than posting an application on their website and conducting interviews. They tweet about what they are doing in their markets and communities, they post to Facebook, have Instagram accounts, and I could go on. First and foremost, use this information to aid in finding the right company for you! Maybe corporate citizenship efforts at the company you plan to work for is important to you. Have they posted about it? Do you see photos? Blogs? Have employees or other organizations written about it? Use all of the information on social media out there to help aid you in finding a perfect fit, and then also be able to talk about it when you interview. Especially if social media is your thing, use all of the media companies put out there to learn as much about them as you can! Maybe you want to do more than just research though. This is where interaction comes in and it’s what puts the social in social media! Take note of the times an employer is hosting a web chat, a time to tweet questions, etc. You never know when your contact information is going to be shared with a recruiter or hiring manager because someone took note of your engagement online. Lastly, review your footprint online across all of your social media accounts and make sure your putting your best digital self out there. Look, its 2016 and my retired parents can find someone under a fake name or account on Facebook or Instagram, so you better believe a recruiter or other employee can. Start with your professional profile on LinkedIn and make sure it’s up to date and comprehensive. When you’re don’t with that, move on to your less professional accounts and bring them up to a semi-professional standard. Everyone can accept that you have a personal life, but what you don’t want is that one post from 6 years ago that you can barely find on your feed to stick its ugly head out and be what defines you. Get rid of it! This goes for pictures too!
Answered by Nell, Hiring Expert at Pitney Bowes, on September 7, 2016
Great question! That is smart to start thinking about this, because it is the way of the future in recruiting. I have a few recommendations below:
1) First things first. Make sure you are a part of the social media movement by having accounts on them. LinkedIn is the main one, but Twitter, Facebook, and Instagram are also heavy in this movement.
2) Now that you have your accounts set up, be sure to have your profiles filled out 100% and that your profiles and participation are Clean and Professional. Be sure to google yourself. Think of yourself as a brand and act accordingly. Don’t # inappropriate things that can later come back to you.
3) Participate in social media in a way that will make you stand out in a positive way. You could write a blog about things that are happening in your industry and post them via LinkedIn. You can reach out to people in your network and ask them for an information call to get advice from them. Be sure to also follow the companies that you are interested in, that way you can stay in the loop on if they are hiring, or hosting a career fair.
4) I would also join the talent community of each company that you are interested in. You can do this by going to their career page and click on “Join talent Community”. This is like a LinkedIn for each individual company and will allow the recruiters to stay in touch with you and keep you in the loop of open opportunities.
I wish you all the best in your career search!
Answered by Lori, Hiring Expert at Cigna, on September 8, 2016
Social media is the place to be to be job hunting nowadays. Your first to do is to make sure all your profiles are professional and appropriate for the type of work you are targeting. The lines of social media go both ways. You may be investigating companies and the people that work there, but they may also be doing the same thing. Take note of your language and photos so that you aren't displaying an unprofessional image. I would recommend making sure you have a complete profile on LinkedIn, Twitter and Facebook. You want to tell about yourself in a manner that showcases your strengths and interests. Most companies have their own Facebook, Twitter, LinkedIn, Pinterest, Instagram, and even Snapchat accounts. Investigate what they share on those pages and often times they will spotlight roles that they are looking to fill, or events that you might want to attend. They may also have a live Twitter chat that you can engage in or employee blogs so that you can have better insight into the company culture. Think of these social media tools as ways to investigate a potential employer to determine if it would be a good fit for your personality and experience. Good luck!
Answered by Brandy, Hiring Expert at Archer Daniels Midland, on September 13, 2016
Great question! Utilizing tools like LinkedIn can be a great way to network amoung peers and others in your profession. Showcasing your skills and experience on your profile can make a difference when looking for a new job. LinkedIn is also a great way to find jobs, hundreds of different jobs are posted regularly on LinkedIn from a large quantity of companies. Use this feature to look for the perfect job for you. Good Luck in your search!
Answered by Stephanie, Hiring Expert at AT&T Inc., on September 19, 2016
You can start by connecting with local businesses across their social channels and engage with them by expressing your interest in obtaining a career with the respective organization. You should also make sure to follow the businesses on their social channels so that you see jobs they may post. And, lastly, but most importantly, ensure you have a profile that is representative of the career you want (i.e. professional photo, engaging header image, updated LinkedIn profile, etc.). Good luck in your job search!