Answered by Steve, Hiring Expert at Caterpillar Inc., on Friday, July 25, 2014
You are correct to think about career development from the standpoint of your personal brand. Everyone who is working or seeking a job has one, good or bad. Your on-line profile is the first step in establsihing and enhancing your brand. Set up a profile on LinkedIn or other sites and use it to advertise your experience, education, and character. Once you have begun to become connected with others on LinkedIn, seek out informational interview opportunities with contacts at companies in which you are interested. These will help you to establish an identity with a company beyond your resume in a system. When job opportunities do arise, if you have done this successfully, companies will recognize you as someone who will fit in their culture, this setting you apart from other candidates.