Answered by Sara, Hiring Expert at American Express, on Friday, February 20, 2015
This is a great question! If you are looking for a refresh or restart on career direction, there are a few things you can do to position yourself for a change.
First, focus on building your knowledge of your areas of interest by networking with individuals in your company to learn more about the work that they do. If Marketing is a focus for you, then seek out people in that area to learn about their projects, the day to day, core skillsets and talent attributes. Once you have determined this is where you want to focus, analyze your current and previous work and role to see where the alignment of skills and experience are with Marketing or your chosen focus area. Be sure to recognize gaps and either be prepared to address them in an interview or find ways to build these skills and experience.
Many individuals opt to apply to MBA or Master's programs to help build their expertise and transition into their chosen focus area. However, if this is not in your plans, you can still make a transition through other means. Make yourself more desirable by asking for stretch project to develop new Marketing related skill-sets and continue networking with employees to build your knowledge base and gain visibility within the groups. There also may be classes offered at a local university or college but wouldn't require enrollment in a full program. You could potentially work as a volunteer for a non-profit who needs assistance in their marketing department or other area related to your focus. All of these activities show a learning mindset and can better position you to take on a role in a new function.
I hope some of this is helpful to you as you plan your next career move. Best of luck!