Answered by Steve, Hiring Expert at Caterpillar Inc., on Friday, May 1, 2015
Social media is always tricky. Whether we like it or not, we all have a digital profile and have to be conscious of that when we post things on these sites. That being said, most recruiters will differentiate between professional social media (i.e. LinkedIn) and personal social media (i.e. Twitter, Instagram, etc.). Where you have to be careful is if you post something that causes these lines to become blurred. Posting opinions, picutures of friends, etc. is fine, but where it can become troublesome for you is if you post something that someone might believe could impact your professional life (i.e. use of alcohol, etc.). This can come into play through the use of newer tools that search the internet for your entire digital footprint. For the most part, however, recruiters and hiring managers simply do not have the time to search the internet for someone's social media. It may only come into play if something comes up while they are searching for potential candidates.